invextech

Case study

  • Construction
  • CRM & Revenue Systems

Greyline ConstructionFrom the first project enquiry to the first day on site. One connected process.

Construction projects begin long before work starts on site. There are enquiries to qualify, site visits to schedule, estimates to prepare, and proposals to follow up on. This proposed CRM and automation project brings those early stages together, giving the team a more structured way to manage new opportunities and move approved work toward delivery.

The challenge

Winning the project is one process. Preparing to deliver it is another.

Construction opportunities involve multiple steps before an agreement is signed. A prospective client makes contact, project requirements are gathered, estimates are prepared, and details move between sales, estimating, and operations. When those steps are managed through separate conversations and spreadsheets, keeping track of what has been quoted, approved, or left waiting becomes a job of its own. The challenge is creating a reliable connection between incoming work, preconstruction coordination, and the people responsible for delivering the project.

What was getting in the way

  • Project enquiries arriving through different channels.
  • Site visits, estimates, and proposals requiring manual coordination.
  • Follow-ups depending on individual reminders.
  • Project details needing to move from estimating to delivery teams.

Our approach

Build the process around how construction work actually moves.

  1. 01

    Understand the enquiry

    Organize new project requests around the information needed to assess scope, location, requirements, and next steps.

  2. 02

    Connect estimating and sales

    Create a clear process for managing consultations, estimates, proposals, and approvals without losing visibility between stages.

  3. 03

    Make the handoff part of the workflow

    Structure the transition from accepted proposal to project preparation so key information is easier for the delivery team to access.

What we built

A connected workflow for new projects, proposals, and client coordination.

  1. 01

    Construction enquiry management

    A proposed CRM structure that brings new project requests, customer details, and early qualification into one organized pipeline.

    • Enquiry capture
    • Client records
    • Project qualification
    • Opportunity tracking
  2. 02

    Estimating and proposal workflows

    Structured stages to manage site consultations, quotation progress, proposal status, and follow-up activities.

    • Estimate tracking
    • Proposal stages
    • Task reminders
    • Approval workflows
  3. 03

    Automated project handoffs

    Connected workflows designed to transfer relevant customer and project information once an opportunity becomes approved work.

    • Workflow triggers
    • Project handoff
    • Internal notifications
    • Task coordination

How it ran

Four stages, from enquiry to project readiness.

  1. 01

    A project enquiry arrives

    A prospective client submits a request. The enquiry enters the CRM with the relevant contact and initial project information.

  2. 02

    The scope is reviewed

    The team records requirements, coordinates consultations, and tracks the information needed to prepare an estimate.

  3. 03

    The proposal moves forward

    Quotation stages, follow-up tasks, and client communication stay connected as the opportunity progresses.

  4. 04

    The project is handed over

    Once approved, the relevant information moves into a structured process for the team responsible for preparing delivery.

The outcome

Less coordination between steps. A clearer path from enquiry to delivery.

  • New enquiries are easier to organize

    Project requests can enter a consistent process, making it easier to understand what has arrived and who needs to act.

  • Estimates and proposals stay visible

    The team can track opportunities through consultation, quotation, and approval stages rather than relying on scattered updates.

  • Follow-up becomes more consistent

    Routine reminders and next-step tracking reduce the need to manually monitor every outstanding conversation.

  • Approved work has a clearer handoff

    Relevant project details can be carried forward into delivery preparation, reducing repeated information gathering.

The intended operational change: A more connected preconstruction process, with fewer manual handoffs and better visibility into upcoming work.

Systems and technology

What this system would be built on.

  • 01

    Where it runs

    A centralized CRM environment for project enquiries, customer relationships, and preconstruction opportunities.

    • CRM
    • Contact management
    • Opportunity pipelines
  • 02

    How it connects

    Workflow automation to coordinate consultations, estimates, proposal follow-ups, and approvals.

    • Workflow triggers
    • Automated reminders
    • Task assignments
  • 03

    What the team uses

    A structured view of upcoming work, outstanding quotations, and activities requiring attention.

    • Pipeline dashboards
    • Estimate tracking
    • Project handoff workflows

Your next project should start with a clear process.

When enquiries, estimates, and approvals depend on disconnected tools, project coordination begins before the work does. We build systems that connect your sales process with the work that comes next.

Start a conversation